quote, less certain consumer environment. quote, an environment that looks to be promotional. i mean, wow. this is just pulled quotes. they blame the stars, not themselves. my buddy herb greenberg who said he was nervous about the report before the quarter because of that eyebrow raising management shuffle i talked about. put it out today in the street.com that new management had been confident of the business not that long ago but now the ceo mary dillon seems to have changed her tune saying that ulta, and i quote again, currently conducting an in-depth strategic planning process to prioritize our growth strategies, end quote. that says, wait a second, maybe we're off course here and need to reassess our plan to -- instead of just keep putting up stores willy nilly everywhere while going as promotional as all get out. not about the products, but about the stock. that combined with the constant blaming of the environment tells me, hey, you know what, we may have a broken company here. i don't like it. but five below. here's an historically conservative company that admitted it